NIRA Real Estate.
For the client NIRA Real Estate, I designed and developed a comprehensive digital presence, which includes a public website built on the Framer platform and a secure investor portal with custom React components. The goal was to create not only a visually attractive website but, above all, a functional and user-friendly tool for communicating with investors. Thanks to a data-driven approach that included desk research, A/B testing, and internal AI-driven analysis, we successfully created a platform that effectively communicates the brand's values and simplifies key user journeys.
Scope
Client
Duration
Year
Skills
Tools
NIRA Real Estate, a dynamic player in the real estate market with a focus on sustainable projects and brownfield revitalization, needed a digital platform that would adequately represent its vision while also serving as an effective tool for communicating with current and potential investors.
The Business Problem
The client needed not only a modern website but, most importantly, a secure and intuitive portal where investors could access sensitive project documents.
The User Problem
Potential investors lacked a clear and compelling place to learn about the company's portfolio and vision. Existing investors, in turn, lacked a simple and secure way to access important documents, which led to unnecessary delays and administrative burdens.
I designed a hybrid solution that combines the speed and flexibility of the Framer platform for the marketing website with the robustness and scalability of custom React components for the secure investor portal. The entire process was based on data and iterative improvement.
1. Research and Strategy
The project began with thorough desk research and competitor analysis. A key step was identifying the USPs of the NIRA brand, such as "Historical Legacy," "Sustainable Development," and "Strategic Locations." These pillars became the foundation for the information architecture and visual language of the entire website.
2. Iterative Design in Framer
Based on the research, I created three design iterations of the website. Framer was chosen for its ability to facilitate rapid prototyping and a smooth transition from design to a functional website. This allowed for efficient presentation of designs to the client and quick incorporation of feedback.
3. React Integration for the Investor Portal
While the public part of the website was built in Framer, a more robust solution was necessary for the investor portal. To ensure secure login and dynamic display of project documents, I developed custom React components. This technical solution enabled the creation of a tailored and secure application that goes beyond Framer's native capabilities.
4. Testing and Validation
A two-phase testing process was conducted before deployment:
→ Internal AI-driven testing: Using AI tools, heat maps and user paths were analyzed, which helped to identify initial friction points in the design even before contact with real users.
→ A/B testing with the target audience: A key step was A/B testing the navigation on the investor portal directly with AI personas. The results clearly showed that one of the navigation variants was significantly more intuitive. Based on this hard data, the final adjustment was made, leading to a demonstrable simplification and clarification of the portal.
The result of the project is a modern, fast, and secure web platform that faithfully represents the NIRA Real Estate brand and provides its investors with top-tier digital service. The project is an example of how different technologies can be strategically combined to achieve an optimal outcome.
Impact & Results
→ 🚀 Increased Efficiency for Investors: Thanks to the simplified navigation on the portal, verified by A/B testing, investors can find necessary documents faster and more easily.
→ 💡 Strong Brand Presentation: The new website effectively communicates the company's key values and professionalism, strengthening its position in the market.
→ 🔒 Security and Scalability: The custom solution for the investor portal ensures security and the possibility of future development.
Lessons Learned
This project confirmed that the key to success is choosing the right technology for the right purpose. While Framer is ideal for rapid development and visually engaging marketing sites, integrating a robust framework like React is essential for complex applications like an investor portal. Another key insight was the immense value of A/B testing. It provided undeniable evidence for design decisions and allowed us to move from subjective feelings to objective, data-backed conclusions.
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